Ida Kovaleva is an architect and designer, particularly interested in spatial and product design. She aims for a new type of product design, designing and creating products and relating services in a societal context. In particular she focuses on problems and opportunities that benefit individuals: the creation of adaptive behaviour based on the situation, context of use and users' needs and desires. She believes that the user should be given the amplified role of co-creator. She aims for product design that addresses the five human senses plus the sixth one, intuition.
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